Nike- Bringing the Left and the Right Together
Nike is a global company that designs, manufactures, and sells athletic clothing and accessories. The advertisement will focus on their shoes. Our client is Nike, and we will be pitching to the CEO of Nike, Elliot Hill. This advertisement uses social appeal to bring people together and give people a sense of belonging. Our country's division highlights the need for unity and acceptance. People will have utilitarian buying goals since they want to make our country a better place, where they feel safer and more comfortable. This advertisement is inclusive and diverse, but one risk could be if people do not like politics or identify with a particular political party in the US. This advertisement also limits us to the United States and excludes the rest of the world with our two parties. I used the beta strategy to minimize risk and focus on gradual returns since Nike already owns a huge part of the market. We are not releasing a cutting-edge product with Nike but rather focusing on social issues in our country.
Hanes- I See London, I See France, We See Your Underpants!
Our client for this advertisement is Hanes, the underwear brand owned by Hanesbrands Inc. We plan on pitching our advertisement to Stephen B. Bratspies, the CEO of Hanesbrands. Hanes manufactures and sells a variety of clothing products, but we will be focusing on their underwear. This advertisement uses humor appeal because it is a play on a common children’s rhyme. The image is also funny because in our society it is considered weird to see someone’s underwear. We used the beta strategy because there is a wide focus on the target audience since most people know this children’s rhyme so it is not leaving out a particular age group. This could limit us to people who have grown up in the Western part world or around that type of culture. We could miss out on different cultures that do not know the rhyme. Therefore, our target audience is all ages who get Western references and enjoy nostalgic childhood rhymes.
Electric Fetus
Electric Fetus is an iconic record store in Minnesota with two locations, one in Duluth and one in Minneapolis. The client we will be pitching this idea to is Stephanie Covart Meyerring- the co-owner of Electric Fetus. This advertisement uses emotional appeal because it is playing into the nostalgia of the artist Prince and playing records. It also uses humor appeal because of the clever play on words that have to do with the store’s name. Beta strategy is also used because we want to have a wider appeal not limiting our audience to a specific type of people or age group since music is for everyone. The target audience is music listeners in the Minnesota area, therefore people who are not knowledgeable about music or people who live outside of the Minnesota area might be excluded.
Slim Jim- What’s Up Stick Nation!
Our client for the beef sticks advertisement is Slim Jim. Slim Jim’s are manufactured by Conagra which is a large food company in North America. We plan to present this idea to the executive leadership team at Conagra Brands led by the President and CEO, Sean Connolly. This advertisement uses humor appeal because it is a parody of the viral TikTok series that is comical. We used the alpha strategy because we are using a highly targeted and controlled approach combining different sources to specifically target an audience that is aware of TikTok trends. “Stick Nation” is followed by over three million people on Instagram in 120 different countries. Parents and their kids both enjoy the hilarious stick reviews, so our target audience would be people ages 5-45 who have a good sense of humor, are on TikTok, and are aware of the trends. A risk with this campaign could be making people feel left out if they are not aware of if they do not get what Stick Nation is and their “stick reviews.”
Stick Nation’s Instagram: https://www.instagram.com/officialstickreviews/?hl=en (3 million followers)
Official Stick Review’s Instagram: https://www.tiktok.com/@officialstickreviews (12.9 million likes)